Your event, your choice! Revealing e-cigarette BLU

Professional Technical Event Production for Imperial Tobacco's BLU Launch

We orchestrated the prestigious Your event, your choice launch event for Imperial Tobacco, marking the introduction of their new BLU products to the Czech market for journalists, partners, and influencers. Our scope of services included the design and execution of the vaporizer unveiling method and the flavour presentation. Key to the professional technical event production was the sensitive yet impactful branding of the entire Auditorium space, utilizing specialized event lighting design. For the reveal itself, we used a suspended, illuminated box that concealed the e-cigarette flavours, which was lowered among the audience at the precise moment. Our creative team also developed a 3D animation of the BLU device to accompany the grand unveiling, ensuring comprehensive technical support for promo events. As the event title states: Your event, your choice, and that is our guiding principle.