The Iqos product fans attended the Iqos Trinity mega event, which took place in the Industrial Palace. The event was filled with surprising elements such as LED strips, which formed triangle gate, wall and ceiling dotted with several thousand balloons, including tailor-made decorations, high LED strips beside the DJ podium. And for the unveiling of the product, the unboxing style, a set of three cubes (cloth, mirror, and LED panels), which were gradually lifted by Cyberhoist engines, were used. The program included band performances, DJ performances, stage dancers, as well as hanging dancers dancing over the audience.