Introduction of the new IQOS 3

Sophisticated Event: Technical Production and Lighting for IQOS Trinity Mega Event

Fans of IQOS products participated in the mega-event IQOS Trinity, which took place in the Industrial Palace in Prague. Our event technical production included numerous surprising elements : LED strips forming a striking triangle gate, walls and ceilings covered with thousands of balloons, and custom-made decorations, alongside tall LED strips next to the DJ stage. The event sound and lighting ensured a dynamic atmosphere for the entire program. For the product revelation itself, we employed an "unboxing" style: a system of three cubes (fabric, mirrored, and LED), which were gradually lifted using Cyberhoist motors. This advanced event technology enhanced the reveal. The program featured a band performance, a DJ set, dancers on the stage, and even suspended dancers performing above the audience.